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1

The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing

Jensen, Jonathan A., Cobbs, Joe, Groza, Mark D.

Journal:

Journal of Global Marketing

Year:

2014

Language:

english

File:

PDF, 191 KB

english, 2014

2

The effects of second screen use on sponsor brand awareness: a dual coding theory perspective

Jensen, Jonathan A., Walsh, Patrick, Cobbs, Joe, Turner, Brian A.

Journal:

Journal of Consumer Marketing

Year:

2015

Language:

english

File:

PDF, 698 KB

english, 2015

3

Warning Flags on the Race Track

Cobbs, Joe, Groza, Mark D., Pruitt, Stephen W.

Journal:

Journal of Advertising Research

Year:

2012

Language:

english

File:

PDF, 250 KB

english, 2012

4

Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry

Ratten and Nnamdi Madichie, Vanessa, Jensen, Jonathan A., Wakefield, Lane, Cobbs, Joe B., Turner, Brian A.

Journal:

Marketing Intelligence & Planning

Year:

2016

Language:

english

File:

PDF, 219 KB

english, 2016

5

Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage

Jensen, Jonathan A., Cobbs, Joe B., Turner, Brian A.

Journal:

Business Horizons

Year:

2015

Language:

english

File:

PDF, 318 KB

english, 2015

6

The moderating effect of identification on return on investment from sponsor brand integration

Jensen, Jonathan, Walsh, Patrick, Cobbs, Joe, Desbordes, Michel, Jensen, Jonathan

Journal:

International Journal of Sports Marketing and Sponsorship

Year:

2018

Language:

english

File:

PDF, 408 KB

english, 2018

7

Predicting Return on Investment In Sport Sponsorship

Jensen, Jonathan A., Cobbs, Joe B.

Journal:

Journal of Advertising Research

Year:

2014

Language:

english

File:

PDF, 299 KB

english, 2014

8

Rival team effects in cause-related sports marketing

Nichols, Bridget Satinover, Cobbs, Joe, Tyler, B. David

Journal:

International Journal of Sports Marketing and Sponsorship

Year:

2020

File:

PDF, 458 KB

2020

9

The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class

Joe Cobbs, Stephen McKelvey

Journal:

Sport Management Review

Year:

2009

Language:

english

File:

PDF, 250 KB

english, 2009

10

The practice of brand extension through licensing: The Spalding challenge

Joe Cobbs, Stephen McKelvey

Journal:

Sport Management Review

Year:

2009

Language:

english

File:

PDF, 679 KB

english, 2009

11

Managing a sponsored brand: the importance of sponsorship portfolio congruence

Groza, Mark D., Cobbs, Joe, Schaefers, Tobias

Journal:

International Journal of Advertising

Year:

2012

Language:

english

File:

PDF, 228 KB

english, 2012

12

Rival conceptions of rivalry: why some competitions mean more than others

Tyler, B. David, Cobbs, Joe B.

Journal:

European Sport Management Quarterly

Year:

2015

Language:

english

File:

PDF, 592 KB

english, 2015

13

Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

Tyler, B. David, Cobbs, Joe, Satinover Nichols, Bridget, Dalakas, Vassilis

Journal:

Journal of Business Research

Year:

2019

File:

PDF, 613 KB

2019

14

Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR

Journal:

Sport Management Review

Year:

2011

Language:

english

File:

PDF, 278 KB

english, 2011

15

Adenovirus 5 and 35 vectors expressing Plasmodium falciparum circumsporozoite surface protein elicit potent antigen-specific cellular IFN-γ and antibody responses in mice

Joseph P. Shott, Shannon M. McGrath, Maria Grazia Pau, Jerome H.V. Custers, Olga Ophorst, Marie-Ange Demoitié, Marie-Claude Dubois, Jack Komisar, Michelle Cobb, Kent E. Kester, Patrice Dubois, Joe Coh

Journal:

Year:

2008

Language:

english

File:

PDF, 293 KB

english, 2008

16

Facilitating Sponsorship Channels in the Business Model of Motorsports

Cobbs, Joe, Hylton, Melissa

Journal:

Journal of Marketing Channels

Year:

2012

Language:

english

File:

PDF, 214 KB

english, 2012

17

The dynamics of relationship marketing in international sponsorship networks

Ratten, Vanessa, Cobbs, Joe B.

Journal:

Journal of Business & Industrial Marketing

Year:

2011

Language:

english

File:

PDF, 446 KB

english, 2011

18

Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball

Agha, Nola, Cobbs, Joe

Journal:

Managerial and Decision Economics

Year:

2015

Language:

english

File:

PDF, 140 KB

english, 2015

19

Influence of Left Ventricular Aneurysm on Survival Following the Coronary Bypass Operation

JONES, ELLIS L, CRAVER, JOE M., HURST, J. WILLIS, BRADFORD, JAMES A., BONE, DAVID K., ROBINSON, PAUL H., COBBS, B. WOODFIN, THOMPKINS, THOMAS R., HATCHER, CHARLES R.

Journal:

Annals of Surgery

Year:

1981

File:

PDF, 823 KB

1981

20

All Rivals Are Not Equal: Clarifying Misrepresentations and Discerning Three Core Properties of Rivalry

Tyler, B. David, Cobbs, Joe

Journal:

Journal of Sport Management

Year:

2016

Language:

english

File:

PDF, 486 KB

english, 2016

21

The genesis of team rivalry in the New World: sparks to fan animosity in Major League Soccer

Cobbs, Joe, Tyler, B. David

Journal:

Soccer & Society

Year:

2017

Language:

english

File:

PDF, 654 KB

english, 2017

22

Regional Variation in Rivalry: Canadians Really are Friendlier

Cobbs, Joe, Martinez del Campo del Castillo, Diego, David Tyler, B., Ditter, Jeremy

Journal:

Journal of International Consumer Marketing

Year:

2019

Language:

english

File:

PDF, 1.26 MB

english, 2019

23

ABOVE REPROACH: DEVELOPING A COMPREHENSIVE ETHICS AND COMPLIANCE PROGRAM

Yuspeh, Alan, Whalen, Kathleen, Cecelic, Jerone, Clifton, Steven, Cobb, Lisa, Eddy, Mark, Fainter, Jill, Packard, Julie, Postal, Susan, Steakley, Joe, Waddey, Paula

Journal:

Frontiers of Health Services Management

Year:

1999

File:

PDF, 28.40 MB

1999

24

Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements

Cobbs, Joe, Schaefers, Tobias, Groza, Mark D.

Journal:

The Journal of Marketing Theory and Practice

Year:

2020

File:

PDF, 1.90 MB

2020

25

Beyond JournalsâVisual Abstracts Promote Wider Suicide Prevention Research Dissemination and Engagement: A Randomized Crossover Trial

Hoffberg, Adam S., Huggins, Joe, Cobb, Audrey, Forster, Jeri E., Bahraini, Nazanin

Journal:

Frontiers in Research Metrics and Analytics

Year:

2020

File:

PDF, 753 KB

2020